MAKEWAY
Business Development & Agency Lead
2022-Present
Makeway is North America’s first and only women owned sneaker and streetwear store. In this role, Sarah leans into the intersection of sneakers, streetwear, sports & music to cultivate authentic brand partnerships and produce unique events and activations.
Her portfolio includes in person & digital campaigns with notable brands such as Nike, Don Julio, Canada Goose and more.
Areas of focus
Brand Partnerships
Culture Marketing
Event Production
MORE PROJECTS:
Makeway x Don Julio – La Familia: Adria Kain
Makeway x Don Julio – La Familia: Silhouette Studio
Makeway x Don Julio – La Familia: Naked Beauty Bar
Nike: West Indies – Road Ready
Makeway x Nike: Big Bubble (Air Max Day)
Makeway x WNBA: W House
Makeway x Canada Goose: Glacier Trail Sneaker
Makeway x Prime Video x Sneakertopia pop-up for Ben Affleck’s “Air”
Sarah Cifuentes 