MAKEWAY
Business Development & Agency Lead
2022 – Present
Makeway is North America’s first and only women owned and funded sneaker and streetwear store. In this role, Sarah leans into the intersection of sneakers, streetwear, sports & music to cultivate authentic brand partnerships and produce unique event activations.
Her portfolio includes in person & digital campaigns with notable brands such as Nike, Don Julio, WBNA, Canada Goose and more.
Areas of focus
Business Development
Brand Partnerships
Experiential Marketing
Deck & Asset Design
Event Production
Project Management
Makeway x Nike P-6000 Release — Producer
Produced a three-part experiential campaign activating the launch of the Makeway x Nike P-6000, bringing community, culture, and creativity together through events designed to honour “First, No Lasts.”
Makeway x DON JULIO – la familia
Makeway partnered with Don Julio to create La Familia – a year long collaboration consisting of 5 community events. Each event focused on highlighting and celebrating women from various industries who are leading the community in unique ways.
Watch the launch recap here.
Makeway x canada GOOSE X UNION X NBA
To launch the Union x Canada Goose x NBA collection in Toronto, Makeway curated “Backdoor Bodega”. A photo experience where attendees received complimentary tooth gems, were styled in the collection, and photographed on a set designed & created by Artist, Briony Douglas,
Check out the activation here.
Makeway x Nike:
WEST INDIES
To celebrate the release of the Nike West Indies AF1, Makeway partnered with Nike in a 6-part content series, celebrating some of the incredible women behind Carnival. With an all-woman of colour production crew, we highlighted how these women honour the tradition of Carnival.
Watch the campaign preview here.
PROJECTS NOT LISTED:
Makeway x Don Julio – La Familia: Adria Kain
Makeway x Don Julio – La Familia: Silhouette Studio
Makeway x Don Julio – La Familia: Naked Beauty Bar
Nike: West Indies – Road Ready
Makeway x Nike: Big Bubble (Air Max Day)
Makeway x WNBA: W House
Makeway x Canada Goose: Glacier Trail Sneaker
Makeway x Prime Video x Sneakertopia pop-up for Ben Affleck’s “Air”
Sarah Cifuentes 