Sarah Cifuentes

MLSE/LIVE NATION

Manager, Premium Service

2021-2023

Sarah joined Maple Leaf Sports & Entertainment in a newly developed, leadership role working on their joint venture with Live Nation focusing on Music & Live Events. Sarah played a pivotal role in re-launching their newest Membership Club, Lake House at Budweiser Stage, as well as creating their Premium program for their new Toronto venue, HISTORY post pandemic.

Working with various stakeholders, Sarah was responsible for planning member VIP experiences, leading all communication campaigns and building the annual retention & engagement strategy for Premium Season Seat holders and Members. She also led a team of Account Managers & Executives, providing customized mentorship to propel their growth & development at MLSE, as well as coaching to ensure they achieved their yearly retention targets.

---

Areas of focus

---